Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. The former type of banner advertisement is called a leaderboard, while the latter is called a skyscraper. Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
Banner advertising also known as a web banner or banner ad is a form of advertising delivered by an ad server. Banner ads are rectangular graphic displays that can stretch across the top of bottom of a website known as a leaderboard. The ads can also stretch to the right or left sidebar known as a skyscraper.
Banner ads are usually image based rather than text based. This form of online advertising embeds as an advertisement into a web page. The purpose of banner ads is brand promotion to attract traffic to a website by linking the website of the advertiser to the ad.
565 delivers brand centric banner ads that maximize creativity. Banner ads are unique compared to print ads because they encourage users to leave the existing media service and instead go to a different environment, the advertiser’s website usually. The right content and imagery will drive users to click on the ads and promote the advertiser’s brand.