A brand guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast. A brand guide can provide clarity and unity in the service of brand consistency.
A brand guide also known as a style guide is the primary visual representation of a company’s brand. It takes the form of a document and describes and defines who your brand is but also references grammar, tone, word usage and point of view.
A brand guideline clearly defines rules and provides examples of a brand through various medias such as print, web, or broadcast. Brand guidelines exist to provide clarity and unity for a brand. Most importantly, they exist to ensure that brand consistency remains in tact across all channels, which can include landing page, advertisements, social media and email.
565 knows the importance of a brand guideline because it is one of the most important elements of a brand. Without a brand guideline, incorrect or inconsistent content and branding can be applied. This leads to mixed messaging and confusion for the consumer. The consumer may feel a lack of consistency or uncertainty with your brand. Launching content with incorrect branding in mind is also difficult to retract once the content is delivered.