An email series is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. As opposed to other database marketing techniques, these messages follow a pre-determined course and in response to specific behaviors or status of the recipient. In addition, these messages are typically automated.
An email series is a form of drip marketing and is a communication strategy that sends a pre-written set of messages to customers or prospects over time. These messages are typically automated and follow pre-determined timing in response to recipient behavior.
Email marketing is the most commonly used form of drip marketing due to the low costs of sending multiple messages over time. Email addresses from customers and prospects are gathered from web forms where users enter in their information.
565 develops a plan that makes the most sense for your company. It takes user fatigue into consideration and makes sure that the right amount of emails gets sent to your customer and prospect. 565 also offers creative design that fully reflects your brand so that users receiving these emails know who you are and why they are receiving these messages.