Integrated Campaigns

Integrated campaigns stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message. An effective integrated campaign does the following: centers around a strong, focused brand image; communicates through a clear, consistent voice; maintains a consistent look and feel across all media; and utilizes traditional and digital media to promote the brand.

Integrated Campaigns

Integrated campaigns stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message. An effective integrated campaign does the following: centers around a strong, focused brand image; communicates through a clear, consistent voice; maintains a consistent look and feel across all media; and utilizes traditional and digital media to promote the brand.

Integrated marketing campaigns ensure the marketing message is consistently delivered to the target market by using multiple platforms. Successful campaigns stand out across the competition when they are the most integrated, consistent and ultimately memorable. These campaigns are successful due to creativity generated by a compelling voice for a brand. All touch points ranging from advertisements to physical customer experience for the market audience share a unified voice representing the brand’s persona.

Effective integrated marketing campaigns are developed through strategic understanding of the product and market. Researching the consumer and competition allows 565 to develop the best plan to reach potential customers. Campaigns start with the right messaging and content that best expresses the brand identity and culture.

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