Print Collateral is the collection of physical media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. This can include, but is not limited to, presentations folders, white papers, case studies, business cards, and brochures.
Print collateral is a collection of physical media used to promote a brand. Print collateral includes tangible materials such as whitepapers, case studies, business cards and brochures. It is an important element that supports the sales and marketing of a product or service.
Print collateral helps the sale process efficiently by delivering clear communication. The brand is represented through consistent messaging that gives the consumer an easy understanding of what is being offered whether that is a new product or new service.
565 uses print collateral as a marketing technique to enable brand exposure. By creating different print material, a larger audience can be reached through different means of promotional offerings or as supporting material to help sell a service.