Native Ads are ads that match the form and function of the platform in which they appear. They blend with their surroundings. An example of a native ad would be an ad for kitchen knives on a kitchen essentials website.
Native Ads match the form and function of the platform on which they’re featured. By blending into their surroundings, these Ads attempt to appear organic and soften the consumer to direct marketing messages. Yahoo Gemini is a large player in this space and offers scale through its publishing network. Typically, a Native Ad is distinguishable from standard ogranic content by only a small “Sponsored” text line. The cost per thousand impressions (CPMs) tend to be lower than other paid media channels, with cost per click (CPC) varying based on content.
Native Ads can be affective in persuading an audience regarding the merits of a given product or service. Native can be a great top-of-funnel strategy for any company looking to drive demand online, and is a medium that is certainly scalable across Publishers. Native’ emergence over the past 5 years has morphed advertising, and 565 has lead this charge.
At 565, our wealth of expertise in Native, we can provide design, positioning, campaign optimizations & refinements to hit your company’s success metrics. Ask us about our rates re Native Advertising today.