Search Engine Marketing (SEM)

SEM or Search Engine Marketing is the marketing practice of gaining traffic by purchasing ads on search engines. It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing. Most search ads are sold on a CPC / PPC basis. Bing, Yahoo, and Google are among the largest search engine advertising platforms.

Search Engine Marketing

Search Engine Marketing (SEM)

SEM (Search Engine Marketing) has long been a dominate online marketing channel, since its advent in the later 1990’s. It should be no surprise that SEM can serve as an effective online marketing tactic targeting users in the ‘searching’ mindset, who are actively looking for a product/service. Adwords & Bing control this market, with Adwords owning the lion’s share of search impressions even in 2016.

Scaling young accounts & successfully managing campaigns with $1,000,000+ dollar budgets attached them, make 565 a unique partner as it relates to Customer Acquistion on the channel.

Your potential customers are on Bing/Google or a Bing/Google-owned property. These leading Search Engine Marketing platform offers highly targeted advertisements that are perfect for businesses of all sizes and verticals. We track everything, and optimize performance based on essential key metrics. By blending creativity and analytics, we can help you launch campaigns that maximize Ad spend and deliver unparalleled results.

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