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Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting

Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting

Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting



AdExchanger |

Sam’s Club doesn’t take a wholesaler’s approach to mobile re-engagement. “We’re always thinking about how to segment and target our users,” said Drew Frost, senior product marketing manager at the Walmart-owned, members-only retail club. “Our main focus is on finding and engaging what we call our higher-value users.” For Sam’s Club, high value is derived... Continue reading »

The post Sam’s Club Bulks Up Its App Marketing Strategy With Data-Driven Retargeting appeared first on AdExchanger.


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