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As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands



This year has been a decidedly mixed bag for the biggest names in advertising, especially on the U.S. media side of the agency equation. That's the primary conclusion of a "new business barometer" report released this week by COMvergence, a Paris-based independent research firm focusing on agency account moves, mergers and acquisitions as well as...
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