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NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees

NBCUniversal Commits $1 Billion in Annual Ad Inventory to Data-Based, Non-Nielsen Guarantees



NBCUniversal is taking the training wheels off its data platforms and committing $1 billion in ad inventory this year to transact with clients using data-based targeting and guarantees on non-Nielsen metrics. The announcement, which applies to both the scatter and upcoming upfront markets, comes as the company unveiled its Audience Symphony platform, which taps into...
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(323) 902-7439

3347 Motor Ave. Suite 200

Los Angeles, CA 90034

STAY UPDATED WITH THE LATEST IN DIGITAL MARKETING

Internet Marketing Los Angeles