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Facebook Welcomed New Measurement Partners for Ad Viewability, Mobile

Facebook Welcomed New Measurement Partners for Ad Viewability, Mobile

Facebook Welcomed New Measurement Partners for Ad Viewability, Mobile



Facebook announced the creation of a Facebook Marketing Partner program for marketing mix modeling, as well as new measurement partners in viewability and mobile applications and an update to its view tags method of measuring and verifying ad impressions on desktop and mobile browsers. The social network announced its first MMM integrations in 2016, calling...
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