Is Marketing Automation As Intimidating As It Sounds?on August 8th, 2018
If you are involved in any form of digital marketing, then you know that marketing automation is changing the rules of the game. Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. Based on a study by Regalix, businesses most commonly employ automation in: email marketing lead nurturing software integrations of systems such as CRM, mobile, and social media. Such activities are driving up sales productivity by as much as 14.5% and reducing marketing overhead by 12.2%. Imagine setting up customer journeys in your email...
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