Crap Eyewear trusted 565 Media to improve their paid online marketing efforts, culminating in a year-round program to boost e-commerce sales
FORMER CLIENT CASE STUDY
Crap Eyewear, a local independent sunglass brand, partnered with 565 Media to explode their business online through data-driven insights and optimizations.
Record sales achieved in three months
Reduction in cost per acquisition in first month
Rooted in beachside counterculture, the brand's sunglasses has become synonymous with California cool, sported by everyone from YouTube sensation Emma Chamberlain to rapper YG. To effectively expand their footprint across digital and social channels, Crap Eyewear turned to 565 Media’s customer acquisition and paid media expertise.
CRAP EYEWEAR’S CHALLENGE
Develop and target new niche audiences
Crap Eyewear needed a targeted approach to engaging and converting new audiences online with their distinct signature style and offbeat verve
THE 565 MEDIA SOLUTION
A data-driven customer acquisition roadmap
By partnering with 565 Media, Crap Eyewear was able to market their independent brand of fashion-forward and accessibly priced quality shades to new legions of fans and followers within weeks.
565 Media collaborated closely with Crap Eyewear to identify, benchmark, and craft effective customer acquisition campaigns.
565 Media’s paid media expertise not only fast-tracked Crap Eyewear to record online sales but also enabled the local sunglass brand to redistribute internal resources.
THE 565 MEDIA RESULTS
Record online sales
Through 565 Media’s data-driven insights, effective new customer acquisition systems, and continual conversion optimization tactics, Crap Eyewear experienced:
• Record breaking sales in three months
• An immediate 50% reduction in cost per acquisition (CPA)