How Crap Eyewear hit 3X record sales while cutting CPA in half
We brought paid media discipline to a cult California brand, reaching new online buyers without diluting its offbeat signature style.
Rooted in beachside counterculture, Crap Eyewear has become synonymous with California cool, worn by everyone from YouTube creator Emma Chamberlain to rapper YG. To expand across digital and social channels, the brand turned to 565 Media for customer acquisition and paid media expertise.
Reach new online buyers without losing the offbeat style that built the brand.
- Crap Eyewear needed a targeted way to engage and convert new online audiences who had never bought from the brand.
- A cult following built on distinct, offbeat style left no room for generic performance creative.
- Growing digital and social sales meant proving paid media could scale without stretching internal resources.
Benchmark the brand, then build acquisition campaigns that stay true to it.
Identify and benchmark
We worked with Crap Eyewear to identify the right audiences and benchmark performance, setting a clear baseline to acquire against.
Craft signature campaigns
We crafted customer acquisition campaigns that carried the brand’s offbeat California voice into paid social rather than flattening it into generic ads.
Scale and reallocate
Paid media expertise fast tracked record online sales and freed the brand to redistribute internal resources to the work only it could do.
The levers we pulled to make it work.
Record sales in three months, at half the cost to acquire.
Inside three months the program tripled online sales to a brand record while cutting the cost to acquire each customer in half, letting the team redirect internal resources to what mattered most.
Online sales, indexed to start (100). Illustrative of the 3X trajectory across three months.
