Crap Eyewear

Crap Eyewear trusted 565 Media to improve their paid online marketing efforts, culminating in a year-round program to boost e-commerce sales

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FORMER CLIENT CASE STUDY

Crap Eyewear, a local independent sunglass brand, partnered with 565 Media to explode their business online through data-driven insights and optimizations.

3X

Record sales achieved in three months

50%

Reduction in cost per acquisition in first month

About
Crap Eyewear

Rooted in beachside counterculture, the brand's sunglasses has become synonymous with California cool, sported by everyone from YouTube sensation Emma Chamberlain to rapper YG. To effectively expand their footprint across digital and social channels, Crap Eyewear turned to 565 Media’s customer acquisition and paid media expertise.

CRAP EYEWEAR’S CHALLENGE

Develop and target new niche audiences

Crap Eyewear needed a targeted approach to engaging and converting new audiences online with their distinct signature style and offbeat verve

THE 565 MEDIA SOLUTION

A data-driven customer acquisition roadmap

By partnering with 565 Media, Crap Eyewear was able to market their independent brand of fashion-forward and accessibly priced quality shades to new legions of fans and followers within weeks.

565 Media collaborated closely with Crap Eyewear to identify, benchmark, and craft effective customer acquisition campaigns.

565 Media’s paid media expertise not only fast-tracked Crap Eyewear to record online sales but also enabled the local sunglass brand to redistribute internal resources.

The 565Media Solution
The 565Media Solution

THE 565 MEDIA RESULTS

Record online sales

Through 565 Media’s data-driven insights, effective new customer acquisition systems, and continual conversion optimization tactics, Crap Eyewear experienced:

• Record breaking sales in three months

• An immediate 50% reduction in cost per acquisition (CPA)

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565 Media Services Used

Customer Acquisition

Customer Acquisition

Convert your target audience at scale

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Facebook Ads

Facebook Ads

Powerfully engage users on social.

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Conversion Optimization

Conversion Optimization

24/7 data-driven and iterative approach.

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Paid Media Strategy

Paid Media Strategy

Effectively scale and exceed CPA goals.

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