Digital Marketing Case Studies

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565 Media’s results with The Black Tux enabled the early stage venture to sell out all products for a months time and lead to them quickly raising a $10M Series A in less than a year.


Increase in month-over-month paid online sales


Total funding raised within 4 years

The Black Tux

Founders Andrew Blackmon and Patrick Coyne launched The Black Tux in 2013 to “rescue guys from tux-rental hell” (GQ). After an initial Seed round, The Black Tux now needed strong sales and brand recognition to prove their streamlined tux rental business model and secure additional rounds of funding.


Disrupt and revamp the tux rental industry

The Black Tux needed to scale profitable growth and become top of mind for high quality, affordable and easy tuxedo rentals.


An acquisition strategy targeting the highest LTV channels

In order to build more than just a recognizable brand, The Black Tux needed to develop a powerful customer acquisition strategy and discover the digital and social media channels yielding the highest lifetime values (LTV).

The Black Tux leaned on 565 Media’s track record for quickly scaling early stage ventures’ revenue and their industry-leading expertise for actionable data-driven insights and opportunities.

565 Media leveraged targeted Facebook Ads, Conversion Optimization, Custom Landing Page Development, and Creative Studio Services.

The result? Within weeks, 565 Media’s customer acquisition strategy and systems sold The Black Tux completely out of their inventory.

The 565Media Solution
The 565Media Solution


Market domination

By helping the tux rental startup successfully prove their new business model, 565 Media’s online sales results enabled The Black Tux to quickly raise additional rounds of funding critical to continued growth.

565 Media's results lead to:

• 5X increase in month-over-month in paid online sales

• $62.6M raised in total funding

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565 Media Services Used

Customer Acquisition

Customer Acquisition

Convert your target audience at scale

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Facebook Ads

Facebook Ads

Powerfully engage users on social.

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Creative Studio

Creative Studio

In-house, breakthrough video marketing.

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