Email marketing is the process of directly marketing to an audience using email.
Email marketing is the process of directly messaging consumers through email. Whether through an automated email series or through custom content, email serves a stellar touch point to engage and convert readers into customers.
Integrating email into one’s digital marketing efforts is key to overall success, as the channel is ubiquitous and readily reaches users who have expressed interest in a product or company. Tracking, segmenting and analyzing key metrics such as open rate, click-through rate, bounce rate and unsubscribe rates will help optimize performance across the board. Tied into customer acquisition and retargeting initiatives, effective email marketing can provide robust return on time and money invested.
Whether its design, coding, strategy, setup or ongoing operations, 565 can assist with these efforts. Email Marketing is quintessential for any digital company and we recommend all clients experiment in this area. Call us for a free quote today!