565 Media offers design services including logo design, branding, print collateral, web design, banner ads and email design. The creative process focuses on delivering the highest quality of creative that best represents client objectives by using the most suitable format and platform.
A strong brand is based on a solid foundation of a brand’s identity. Print and digital collateral serve as strong supporting marketing approaches to showcasing a brand in order to help users resonate with the brand and continue to recognize it leaving a memorable impression. By pairing the right typeface with the right content, 565 makes sure that brand consistency and integrity remain in tact while delivering beautiful creative.
565 can monitor and optimize campaigns efficiently by handling all creative in-house. Revisions to existing branding and creative collateral based on constant optimization allows 565 to deliver the best performance to their clients while being able to consistently deliver content that is relevant.
Integrated campaigns stress the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message. An effective integrated campaign does the following: centers around a strong, focused brand image; communicates through a clear, consistent voice; maintains a consistent look and feel across all media; and utilizes traditional and digital media to promote the brand.
A logo is recognizable graphic design element, often including a name, symbol or trademark, representing an organization or product. A logo can also be purely typographic. It is called a logotype or wordmark when only the letters of the name make up to the logo (there is no additional symbol). Sometimes the graphic symbol and typographic word mark are very separate. With other logo designs, there is not a clear separation of logo symbol from typography.
Print Collateral is the collection of physical media used to promote the brand and support the sales and marketing of a product or service. It’s the tangible evidence of the brand, designed congruent with the brands core values and personality. This can include, but is not limited to, presentations folders, white papers, case studies, business cards, and brochures.
Wireframes are created for the purpose of arranging elements to best accomplish a particular purpose. The purpose is usually being informed by a business objective and a creative idea. The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. The wireframe usually lacks typographic style, color, or graphics, since the main focus lies in functionality, behavior, and priority of content. In other words, it focuses on what a screen does, not what it looks like.
Banner advertising is a rectangular graphic display that stretches across the top or bottom of a website or down the right or left sidebar. The former type of banner advertisement is called a leaderboard, while the latter is called a skyscraper. Banner ads are image-based rather than text-based and are a popular form of website advertising. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
An email series is a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. As opposed to other database marketing techniques, these messages follow a pre-determined course and in response to specific behaviors or status of the recipient. In addition, these messages are typically automated.
A brand guide is the primary visual DNA of your company’s branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it’s a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast. A brand guide can provide clarity and unity in the service of brand consistency.
Graphic design is the process of visual communication and problem solving through typography, image and color. The communication format can be physical or virtual. Companies looking to develop brand awareness use graphic design for their products or services. The materials created can be across different mediums from websites to printed posters.
Graphic design is the form of communicating an overall message for a sole outcome. Typography, image and color decisions all make up the design process because each element needs to be chosen primarily to represent the messaging that needs to be delivered to the user. The right typeface can easily provide a different representation of a design.
565 provides graphic design services including identity, web, email and print. They are able to use their expertise and knowledge of marketing techniques in collaboration with design. Delivering the right creative with the best content for a brand is a successful approach to healthy campaigns.
Elevate Your Digital Marketing
- Internet Marketing
- Facebooks Ads
- Mobile App Install
- Affiliate Marketing
- Display Ads
- Native Ads
- Email Marketing
- LTV (CLV) Modeling
- Churn Analysis
- Cohort Analysis
- Offer Performance Analysis
- Inventory Forecasting
- Cash Flow Modeling
- Ad Hoc analysis