Digital Marketing Case Studies

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Pair of Thieves partnered with 565 Media to execute a lean acquisition strategy alongside rigorous ad testing effectively driving both awareness and revenue


increase in online sales


increase in website traffic

Pair Of Thieves

Founded in California in 2013, the e-commerce company Pair of Thieves sells a wide array of socks, shirts and underwear for men, women and kids. The products are a blend of bold designs and high-performance fabrics.


Significantly boosting online sales

With a well-designed quality product, Pair of Thieves now needed to boost brand recognition, drive meaningful traffic to their site, and profitably scale revenue.


A complete customer acquisition solution

Pair of Thieves partnered with 565 Media to optimize their digital marketing mix and ensure online success. After a series of collaborative, in-person meetings, 565 Media developed and executed a lean customer acquisition strategy that leveraged targeted Facebook Ads, Conversion Optimization and Creative Studio Services. Within a month of launch, monthly online sales outperformed the previous ten months of sales combined. For Pair of Thieves' holiday campaign, 565 Media engineered a 3-part plan across Facebook and Instagram generating record sales and traffic.
The 565Media Solution
The 565Media Solution


A new household brand

Pair of Thieves' partnership with 565 Media enabled the startup to scale revenue efficiently and become well-known en masse.

The official results of Pair of Thieves' holiday campaign are featured in Facebook's Business Success Stories and include:

• 8.3X increase in online sales

• 12.2X increase in website traffic.

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565 Media Services Used

Customer Acquisition

Customer Acquisition

Start Generating Conversions Today

The customer acquisition specialists at 565 Media have years of experience and expertise in designing, implementing and optimizing marketing campaigns that convert. We are certified partners with Google, Bing, Amazon and more, with a proven industry track record of growing successful businesses. Start up a new stream of lead generation today with a powerful customer acquisition strategy, designed with your business goals in mind.
565 Media is one of L.A.’s top performance marketing agencies. We excel at per-per-click and social media advertising that generates high-quality leads with incredible ROI.

We offer:

  • Keyword research
  • Precise audience targeting
  • Phone call and conversion tracking
  • E-commerce
  • A/B split testing
  • Sales funnel optimization
  • Performance monitoring
  • Ongoing campaign optimization
  • Learn More
    Facebook Ads

    Facebook Ads

    Benefits of PPC Marketing on Facebook

    Love it or hate it, Facebook is a popular and highly influential platform, and provides some significant benefits for marketing campaigns.

    Wide Reach

    The Facebook social media platform has a monthly active user base of over 2.6 billion. Are you reaching online users where they spend their time the most?

    Unparalleled Analytics

    Facebook Ads provides one of the best advertising tools in the industry with hundreds of data points for every user that advertisers can take advantage of.

    Lead Generation

    Customized CTA buttons, remarketing lists, micro-targeting and unique ad formats.

    It is profitable to build and manage advertising funnels on Facebook because it offers some of the best advertising tools in the industry. You can target accurately, remarket to connections, and run a thriving ad campaign.

    Learn More