CandyClub

565 Media increased Candy Club's sales, reduced acquisition costs, and helped the subscription box quickly expand into new offerings

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CLIENT CASE STUDY

Subscription-based business Candy Club leveraged 565 Media's digital marketing expertise to grow well beyond its initial launch buzz.

4X

Increase in subscription box sales

50%

Reduction in CPA (cost per aqcuisition)

About
Candy Club

Candy subscription box, Candy Club, curates and delivers delicious, premium candies straight to customers' doors. As the company scaled so did key acquisition metrics hampering profitable growth. Candy Club called in the experts at 565 Media, who provided a growth plan delivering increased sales volume at a decreased CPA.

CANDY CLUB'S CHALLENGE

Drive new subscriptions while decreasing CPA

Candy Club needed new levels of growth while lowering the rising costs to acquire new subscriptions.

THE 565 MEDIA SOLUTION

A scalable customer acquisition strategy

After teaming up with Candy Club, 565 Media developed a proprietary data driven system for generating new subscription sales while significantly minimizing acquisition costs.

For Candy Club's new customer acquisition strategy, 565 Media leveraged targeted Facebook Ads, Conversion Optimization, Custom Landing Page Development, and Creative Studio Services.

Within the first month, Candy Club's cost per acquisition dropped by a massive 35% and in successive months, online subscription box sales increased to record highs while CPA continued to decrease as 565 Media implemented 24/7 conversion optimization.

The 565Media Solution
The 565Media Solution

THE 565 MEDIA RESULTS

America's #1 candy subscription box

565 Media's growth-driven collaboration with Candy Club allowed the subscription box to scale profitably and even expand its core offerings into new markets and channels.

Candy Club's results include:

• 4X increase in subscription box sales

• 50% reduced cost per acquisition

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565 Media Services Used

Customer Acquisition

Customer Acquisition

Convert your target audience at scale

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Facebook Ads

Facebook Ads

Powerfully engage users on social.

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Conversion Optimization

Conversion Optimization

High-converting landing page development.

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Creative Studio

Creative Studio

In-house, breakthrough video marketing.

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