Lucky Dog

Increasing direct response sales by 300% and reducing customer acquisition costs by 50% in a highly competitive vertical

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CLIENT CASE STUDY

565 Media helped Lucky Dog acquire, market, and profitably scale its emotional and emergency service animal businesses resulting in profitable investor returns.

5X

Increase Direct Response Sales

50%

Reduction in customer acquisition costs

About
Lucky Dog

In 2015 with the input of 565 Media, Lucky Dog acquired two online businesses for emotional and emergency service animal certification and products. As a heavily government regulated industry, Lucky Dog hired 565 Media to strategize and grow direct response sales amid stringent rules and regulations.

LUCKY DOG'S CHALLENGE

Acquire a private company, scale business and boost investor returns

To drive online sales in a highly competitive environment

THE 565 MEDIA SOLUTION

Build a direct-response marketing machine

By partnering with 565 Media, Lucky Dog was able to successfully market their emotional and emergency animal products and certifications.

565 Media worked hand-in-hand with Lucky Dog to comprehensively understand and navigate the service animal industry. Custom direct-response campaigns utilized Facebook Ads, Google Ads, Conversion Optimization, Custom Landing Page Development, and Web Development.

565 Media deployed rigorous optimization processes, launched new social channels, and improved campaign tracking to not only boost sales by 3X but also improve ROI by reducing acquisition costs by 50%.

The 565Media Solution
The 565Media Solution

THE 565 MEDIA RESULTS

Increased sales + ROI

Across a three-year engagement, 565 Media delivered increasing sales and improvement measurement leading to:

• 300% increase in direct-response sales
• 50% reduction in customer acquisition costs (CAC)
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565 Media Services Used

Customer Acquisition

Customer Acquisition

Convert your target audience at scale

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Facebook Ads

Facebook Ads

Powerfully engage users on social.

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Conversion Optimization

Conversion Optimization

24/7 data-driven and iterative approach.

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E-commerce Development

E-commerce Development

High-converting landing page development.

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Creative Studio

Creative Studio

In-house, breakthrough video marketing.

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